Search Engine Land posted about a new AdWords feature yesterday, something I found in my own account too. There really aren’t any upgrades to the targeting abilities in AdWords, but they did repackage it in a much easier to use, more aesthetically pleasing poppup interface.
Entries Tagged as 'advertising'
New AdWords Targeting Feature
December 5th, 2007 · No Comments
Tags: advertising
CBS vs. Fox and NBC, Who Is Right?
May 16th, 2007 · No Comments
It now seems that the major Hollywood studios have chosen two different paths when it comes to offering their content over the Internet. CBS, as the Wired interview with its Chairman reveals, doesn’t really care how you watch its offerings as long as it gets paid for it somehow. Warner Brothers is also following suit […]
Tags: advertising · business · internet
Joost Needs To Get Its Act Together
May 14th, 2007 · No Comments
I was lucky enough to get an invite to Joost a while back and have been playing around with the program ever since. I like it enough that I am willing to put up with periodic outages and a very unstable program, but if I were Joost I would get my act together. While am […]
Tags: Web 2.0 · advertising · business · internet
CBS finally gets it- give customers what they want
May 14th, 2007 · No Comments
CBS seems to have finally realized what media distribution in the internet means: giving customers the content they want, when they want to watch it, and in the way they want to watch it. Specialization and competitive advantage have caught up to the entertainment industry over the past few years, but it is CBS […]
Tags: advertising · business · internet
Mobile Search Wars Heat Up
April 22nd, 2007 · No Comments
I want to call attention to this article over at the New York Times. It talks not just about how big mobile search is going to become in the very near future, but also about the upcoming war between cell phone companies and search companies over who controls the revenue generated from those […]
Tags: advertising · business · mobile